Under Armor
Under Armor
Out of context: Reply #13
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- IRNlun60
I assumed the founder most likely worked for Nike or another competitor but according to wikipedia it looks like he just found a nitch in the market and was savvy enough to build a good product.
'Plank was the self-proclaimed “sweatiest guy on the football field”. Frustrated by his sweat-soaked cotton t-shirts' inability to keep him dry and comfortable, he started the hunt for a material that would wick the sweat from his body to make him lighter and faster.'