Do You Market Yourself?
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- whinger0
I mostly go off word of mouth. But I've been around long enough that several people in my industry know and trust me, so if there is work to be had, they'll offer it. About once a month I'll need to send out an email letting people know that I have time in my schedule to take on new projects. About once every 3—4 months I have a day off and panic thinking I'll never work again, and then over book myself and have to work evenings and weekends. I also feel guilty about saying no to good clients, so I will work weekends for them if I have said no too many times.
When I first left the agency I was with, I sent out PDFs, but that was the extent of the marketing I've done. I am probably atypical as I work within a relatively small niche. I think things would be very different were I to do general design.