Interactive Art Director - Approach

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• spot130

  My biggest hurdle with designers coming from print is getting them to learn what is possible technically in the web space in order for them to start being creative. A lot of the time, what I get back is a PSD or flat image of a design, without indication of different states, dynamic content, responsiveness, etc.

  I would spend time understanding front-end development first, learn HTML, CSS, Javascript, etc and then your designs will work technically and you'll be able to come up with more creative designs and solutions to the technical and UI problems than come up.

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  • This is very true, but a minor adjustment to the medium. Understanding layouts/ type, space, color, balance is the most important part for a good composition.Miguex
  • And coming from print, he should already have that in his pocket.Miguex

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