Copy V Design
Copy V Design
Out of context: Reply #10
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- Morning_star0
Interesting question, I don't think there is a satisfactory answer. You're essentially confusing an ingredient (copy) with a process (design).
Whilst the 'design' ultimately enhances the ingredients, without those ingredients (copy, image, identity, branding etc) design is meaningless.
Given that design is meaningless without content, copy is by default the most important.