Copy V Design
Copy V Design
Out of context: Reply #3
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- monospaced2
They're both part of the same process for me and everyone here so I find it difficult to truly separate them. Each design is based on copy we write for it.
- Every CD, AD and designer is expected to be able write their own copy for campaigns as part of design.monospaced
- So you don't see copy as a separate skill?breadlegz
- Yes it's a separate skill but for me it is part of design. I write copy to fit design. And I design to the copy. They evolve together.monospaced
- A designer here that can't write copy wouldn't last very long.monospaced
- So I guess design is way more important as a designer may use a copywriter for help.monospaced