In-House Work Order
Out of context: Reply #3
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- monospaced2
We send out a blank document with these fields to fill out. Sometimes they fill it out well, most times they don't.
Creative brief
Title of project:
Date(s):Line of Service:
Sector:
Business unit:
Client/contact:Please summarize this project
What goals do you want to achieve with this project?
What pain points (if any) should this effort alleviate?
Who is the target audience?
Is there a secondary audience?
What are the deliverables?
How will this project be delivered to your audience?
What budget considerations are there for this project?
What major points must be communicated?
Provide one sentence that defines your message or would help it break through the noise.
What is the current perception of your marketing effort, program, or project and why?
How will this project change that perception or make us distinctive?
What is voice and tone of the project?
How will you measure the success of this program?
Are there existing pieces that this project must work with?
What resources do you suggest for research in order to learn more about your program or project?