Portfolio Question

Out of context: Reply #10

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  • fadein110

    excessive use of mockups is like a persuasion tactic to the client - look how this will work in the real world. A good designer/agency already knows it will work or wouldn't be offering it as an option. It's also often presentation fodder to show the client how hard they have been working and to show something vaguely tangible (but not obviously) for the money they have spent.

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