Criteria for running a succesfull design studio/agency
Criteria for running a succesfull design studio/agency
Out of context: Reply #8
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- RIZ0
Was also thinking that you need a really clear ethos for everyone to work to. I saw a really great CD from Sydney speak at Cannes earlier in the year who had a simple system to help decide if they would take a project / client on or not:
1. Will it be great work?
2. Will it make us money?
3. Will we have fun doing it?If they could answer YES to at least two of those, then they would take on the project. If they could answer YES to only one, then they would politely decline the work.
This formed the core framework for how they would run their business...
- What agency was it? Turning down work displays a certain arrogance you probably don't start off with...MrT