MLS rebrands
MLS rebrands
Out of context: Reply #15
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- OSFA0
Really? From their site: ""The development process was driven in-house while also engaging some exceptional talent from the brand strategy and design worlds. We worked with the following agencies: Gigunda, Athletics and Berliner Benson."
Maybe they do watch the sport. Still, it's probably the worst rebrand I've seen this year. Totally disconnected from the subject and audience. Sorry to be so harsh, but it is terrible.