Minecraft
Out of context: Reply #170
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This article also points out:
https://www.yahoo.com/tech/12-re…8. Schools love Minecraft. Apple thoroughly kicked Microsoft’s heinie in the education market by offering schools deep discounts starting in the ’80s. Now Google is going after that market aggressively with Google Apps and Chromebooks. Teachers who “get” Minecraft are over the moon about it. It finally gives Microsoft a chance to get its Keds inside the classroom door.
9. Parents also love Minecraft. Once they understand that Minecraft is more about building cool stuff than blowing things up, many parents don’t mind when their kids spend all night on it. Some have set up Minecraft servers for their kids so they can control whom their kids interact with during the game. When’s the last time you heard a parent say they love it when their kids play Halo or Call of Duty?
11. Microsoft has buckets of money to lose. Microsoft currently has about $85 billion in cash reserves, or enough to buy another 34 Minecrafts (or 40 copies of the L.A. Clippers). Even if it’s never a money maker, it’s worth it as an investment in mindshare (not to mention Mineshare).