SHA! Logo Critique

Out of context: Reply #33

  • Started
  • Last post
  • 38 Responses
  • prophetone0

    thanks all for the feedback. all of it appreciated. seriously! so good.

    i think save for some minor tweaks i'm sticking with it. boils down to a few things, it's a personal feeling i have about it, even tho i hate it... i like it.

    i'm no way a 'great' designer, but my exploration, albeit brief, led me to that design. it's my style. it stands out and does what i want it to do 'right now'. imo it's not the boring, hand-fed, font-based logos i see all the time. i did not want to go the font route.

    and frankly i need to keep moving with bigger things, like finishing some apps (!), website, etc.... oh sh*t!

    it's a bit of a head tilter at a glance, but the graffiti-loving defcon hacker side of me is ok with that. the letterforms are abstract, intentionally... but you will see it, eventually. wild style b*tches!

    this flies in the face of standard operating procedure and is not 'real smart' as a traditional branding approach... but i say f*ck tradition. this one is me, so i'm happy.

    also, most importantly, and mentioned several times by you fellas, context is 'everything'... this thing will always be within an app or site or social channel. and... it's also an acronym so it will be tied to a unique, wild name. in a way it will be a bit of an afterthought, not what people will use as the compass to find my stuff. just something to get familiar with the brand.

    this is design. spending way too much time analyzing, fretting, tweaking, arguing, poo-pooing, mathematicalizing... over a stupid logo. i love it!

View thread