Art director for huge clients?
Art director for huge clients?
Out of context: Reply #19
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- mekk0
My last CD was a total dick, neckdeep in the managing directors bums while not able to lead a team. Also a crap designer, was just on huge photoshootings, letting photographers and post production studios do all the work and took credit for it.
But that's how it always is in bigger agencies.
To answer your question: an AD (I was talking about CD before) is the CD's monkey, doing mockups and moodboards, looking for examples and does scribblings. Prepares data for final artwork or postpro/cgi studios.
So AD's do actual design work, but only on a ver rough level by submitting hundreds of compsings etc. to have something on the table to discuss further. Repeat.