New Belgium
Out of context: Reply #12
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- canoe0
If you don't mind... I'd like to play some quick ad-lib.I think it brought all their (fragmented/unique) beer series back into (alignment/a massively marketing mix not shy of the 80s juice box strategy) and it looks (good/boorishly generic) on the shelves.
I'd like to see the data that built the strategy. It's kinda like going to the brewery now and they have the blue version, the yellow version, the orange version, and their beer isn't really crafted like that. Their new brand is perfect for people who say, "It will look like a nice tight collection of beverages on the shelf." But it just doesn't work when you're consuming it out on the trail.
I'm not eve sure I get the names either... I must have to look up "the story" on their website, but who has the time for such trivial things like doing background checks and writing about branding they don't like? Double loser fest.
Beer anyone?