Apple WWDC '14
Apple WWDC '14
Out of context: Reply #110
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- fadein110
What amazes me is with all their resources they haven't come up with a beautiful screen based typeface for all their OS's. Instead the plump for an easy option Helvetica - classic but not designed for the screen and actually not great in many screen applications.
Imagine a custom UI typeface crafted by Apple and type designers - synonymous with the brand.
Just plain lazy. Hate saying it but doubt Job's would have chosen an over-popular and safe option like Helvetica.