Rebrand RFP's
Rebrand RFP's
Out of context: Reply #2
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- ETM0
It's a wonder that RFPs even get replies any more. I'll try to dig up the report, but questioning top agencies around Canada/US, the average was only 4-8% of business came from responding to RFPs.
To add, off topic, 12% was direct marketing/advertising and something like 74% was reputation/word of mouth alone.