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Out of context: Reply #5
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^^ I should point out, though, that the 3% figure covered the basics: skyscraper, leaderboard and standard rectangle.
Click-through rates would increase a bit any time we did special executions (e.g. billboard with film, etc), but nothing really to justify the cost of having an AE operator on the job, an AD/CW team and the additional money spent on placement. At least, not in my opinion.
- No wonder newspapers shut down.doggydoggdog
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