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Out of context: Reply #4

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  • Continuity0

    The reality of the situation is that the media spend isn't particularly justifiable when compared to generated revenue. An agency in which I worked last year, one of their major airline clients would spend about €1.1-million annually on media placements, and a click-through rate of well below 3%. Not a good investment from where I sit.

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    • 3% seems about right? depends on the revenue that 3% generated as to whether it was a good investmenthans_glib
    • Usually it would be for €99 ticket specials, or transcontinental flights.Continuity
    • But then they would also get into these sort of awareness campaigns, with no specific advertised price/product.Continuity
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