Branding Process
Branding Process
Out of context: Reply #3
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- d_rek0
1. Talk about Brand with company stakeholders (ie: CEO, CMO, c-suite, etc.)
2. Pretend you do a bunch of research, design exploration, and other crap
3. Tailor every brand decision to to address C-suite's subjective whims
4. Produce homogenized design-by-committee brand