Design 101

Out of context: Reply #6

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  • d_rek0

    Culture.

    If your company doesn't have a history of embracing design or creativity then you've got a lot bigger headache than trying to educate people on foundational design principles.

    Maybe explain how design and branding on a high level can have a significant impact on a businesses bottom line, affecting things like customer loyalty, brand image and perception, customer and user experience, etc?

    From my last two years experience working in-house at an engineering and software development that is trying desperately to 'embrace' design and retrofit it to their business model it really and truly has more to do with if design is an integrated part of their business.

    Also, if you think you're going to walk into the HR or Sales dept. and start giving them foundation design lessons you're going to be in for a bit of a rude awakening.

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    • Our company doesnt have much of a history, we are in the process of developing that history. We are still relatively small and can help to drive the culture.voiceof
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