Fuck flat
Out of context: Reply #35
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- mg330
The design that I've always been driven to is simple, minimal design that accomplishes it's task without clutter, excess, and confusion. Before I even hardly had a clue about design, I knew what I was drawn to, and a lot of it had to do with architectural diagrams, Swiss style, Scandinavian furniture, some Russian avant garde work, and some images in the Merz to Emigre and Beyond book about avant garde magazine design. I do realize that plenty of avant garde aspects conflict with what I said above about lack of confusion and excess, because some of that stuff was definitely hard to digest.
But I think it's more of the minimal use of color, shapes, and textures that I was really drawn to. I love textures, but simple, consistent ones. Most of my sites have always had some kind of minimal texture to them.
What I love about flat design is when the typography is well executed. It becomes the real style of the page. Content looks great when it's connected to good typography, and when a clear hierarchy of importance is established with it.