YouTube logo redesign
Out of context: Reply #31
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- CygnusZero40
Simplicity is a tricky thing thing. If its not a symbol that can be immediately identified with them, how well is it really going to do?
If I saw the old tube icon with no copy in it, just the gradient, I would know right away who's it was just on that alone. Thats brand power. But if I see that new one without the type, it could be anyones. Could just be a generic video player icon, which it basically is anyway.
Thats the trick you have to solve with simple logos. They didnt solve it imo, they just took the obvious route and could bite them in the ass. To me its no different than taking mercedes, and if they redesigned their logo to just be a car silhouette. It was unmistakable before, and wouldnt be after the "simple" redesign.
Half the humans on Earth know that tube icon with the gradient very well. Its embedded deep in their minds, so now they go with a standard play icon that isnt much different than what you would see on any site that has a video in it? Ok.