Abercrombie & F rebrand

Out of context: Reply #7

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  • plash0

    wait, so the guy in the video wants to lower the marketing value of A&F by aligning it with the homeless via donating a&f clothing to said homeless.

    i can't pinpoint it but something about that seems insulting to the homeless. maybe because elitism is such a lesser problem than people living on the streets. It's good to donate and spend time with the problem but to use it in false pretense, seems wrong. i don't know, like i said can't seem pinpoint it.

    • Pretty spot on. He's offering "help" in a seemingly derisive way.Gucci

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