How does advertising work?
How does advertising work?
Out of context: Reply #5
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- monospaced0
Team starts with great idea and pitches it. Client loves it and mutually greenlights concept, offering large budget to work within. Executives make changes, client makes changes, idea is raped repeatedly until it is no longer recognizable. Ad is finished, everyone is happy, and idea that was originally pitched, despite being quite genius, has no shred of dignity left.
- < this guy speaks the thruthGeorgesIV
- oh yeah, at some point budget is halved and the interns do most of the workmonospaced
- Anyway, my point being, that ad up there, it was probably great at some point.monospaced
- so trueOP31