DaftPunk
DaftPunk
Out of context: Reply #65
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- Krassy0
^
The record label is marketing the hell out of the album before the release date in order to cash in on pre-orders. Once the album is released, we all know the majority of people will get it for free. The pre-order push also strategically compensates for the risk of the album not being well received when released, potentially resulting in lackluster sales.