"Online Community"
Out of context: Reply #13
- Started
- Last post
- 20 Responses
- monNom0
^ If I can field that one. From my perspective, and what I've run into countless times, is that there is no follow through from a marketing perspective. Clients look for a 'feature' but have no concept that that feature will require ongoing resources to be of any value. So take a Twitter page for instance. "We want a twitter" - okay. I throw up some branded background and whatever, now they have a Twitter. It might get 5 tweets then be abandoned forever. Same with Facebook. They want traffic, but have no resources to create content that will attract traffic. And apps? The complexity of any useful and attractive app means there's a really narrow market where ROI is going to be positive. And they need marketing resources as well.
So to sum up. clients expect Facebook to take care of not having a marketing budget. When in fact it's just another (albeit free), channel that needs to be stuffed with content - which costs money.