PR AGENCIES? What do they do?
Out of context: Reply #17
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- DaveO0
A lot of people have no idea what different types of PR agencies do, and how the celebrity crisis management and bullshitting differs from integrated creative planning and through the line communications.
Within the commercial landscape and marketplace there are lots of different levels a brand needs to speak to the consumer on so there's more stuff to do than just make ads. I used to work for an integrated agency and we'd make all types of content for media briefings and press materials (the PR bread & Butter). It's still designed and art directed really well, and often lives way beyond the single use it was created for.
Now with social media and a much more octopus-like communication model a LOT of creative agencies are adopting an integrated model in order to drive a message further. Lo and behold, this includes PR.
- you sound like a PR (wo)manfadein11
- lol @ your buzz words 'octopus'... I am so glad to be out of that bullshit world.fadein11
- I can just write well, that's all.DaveO
- debatable - all v.obviousfadein11
- Not jargon, fadein11. It's an analogy.polytechnic