House of Cards

Out of context: Reply #27

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    “House of Cards.” (by Netflix) is already the most streamed piece of content in the United States and 40 other countries...The spooky part about that? Executives at the company knew it would be a hit before anyone shouted “action.”

    Netflix, which has 27 million subscribers in the nation and 33 million worldwide, ran the numbers. It already knew that a healthy share had streamed the work of Mr. Fincher, the director of “The Social Network,” from beginning to end. And films featuring Mr. Spacey had always done well, as had the British version of “House of Cards.” With those three circles of interest, Netflix was able to find a Venn diagram intersection that suggested that buying the series would be a very good bet on original programming.

    http://www.nytimes.com/2013/02/2…

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