Thinking about a rebrand...
Out of context: Reply #8
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- gramme0
1. What do you love? Rebuild your business around that niche. Any other approach will be fake, contrived, and unfulfilling.
2. Write a vision statement that describes the desired impact your work could have in the world. Make it big, bigger than anything one person could achieve in a lifetime. Make it something that your clients will gladly support.
3. Write a mission statement that provides a clear answer to why your business exists. Again, this expresses what you love, but speaks to how you solve a client's problems.
4. Name the business, or if you keep the existing name make sure it fits with your new mission.
5. Develop a content strategy that is all about your clients and prospects. Write, write, write. Find a way to stay in conversation with the people and brands that matter to you.
6. Then and ONLY then will you be ready to design a new identity system and website for yourself.This may seem overly complex for a one-person operation, but if potential clients see that you're practicing what you preach, they'll respond.