AVIS New "Logo"

Out of context: Reply #15

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  • mikotondria30

    The old avis was good, it had a few years left in it yet. It could have done with a general trim, lightened it up and fixed the odd geometries inside in the S, but not much. It did feel a touch weighty for 2012, but it has great proportions and angles.

    mikotondria3 0Permalink
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    • Companies change logos when they are bored. There's no real reason to change any of these.CygnusZero4
    • Who outside of the boardroom and designers would ever care about a logo redesign? Serves no real purpose.CygnusZero4
    • Unless it was horrible to begin with, and none of these were, and none are any sort of an upgrade.CygnusZero4
    • It takes so much time to change a public perception of being out of date. More than a logo redo - don't let it get to thatmikotondria3
    • point, keep your brand's image up to date. Even AT&T did it, and that was sacrilege. Good in the end though. More modern.mikotondria3
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