Oxfam rebrand
Oxfam rebrand
Out of context: Reply #27
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- Amicus0
Say a NFP organisation sends food and medical aid to a famine hit country and they are able to help 100,000 people supported entirely by volunteers doing the fundraising.
Now, think about that same organisation paying $500,000 for some professional branding and marketing, and possibly paying fundraising consultants a %age of what they raise. 2 years later another famine hits and they are able to help 1–2 million people.
Doesn't the money paid now seem worth it? I mean they are now helping 10–20x the number of people.
That money is an investment in carrying out their mission of saving lives. Seems like it repaid itself extremely well. No For Profit business could possibly hope for that kind of ROI.