Oxfam rebrand
Oxfam rebrand
Out of context: Reply #22
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- lowimpakt0
what wasn't currently working about the brand?
- Lower case letters offend non-English speakers.mikotondria3
- It had different, regionally created and managed, identities.Horp
- so it' doesn't work for the organisation rather than beneficiaries etc.?lowimpakt
- They just wanted a consistent global identity, to strengthen the brand worldwide. Unify.Horp