Oxfam rebrand

Out of context: Reply #21

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• Horp0

  I think you've oversimplified this exchange in your mind to one that goes something along the lines of

  "A company has paid over half a million quid to have their logo changed and its hardly any different than it was before".

  which is a bit hysterical, as well as utterly inaccurate. The job wasn't to redesign the logo, the job was to create a consistent brand look and feel that can work in 15 countries around the world, uniting the broad charitable network under a single unifying global brand presentation guidelines.

  Each Oxfam business around the world paid for a part of the work. I think its a bargain as long as Wolff Olins have delivered.

  Graphic designers are cost-per-logo obsessed.

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  • < Bam. nailed itmarychain
  • < what I saidMrT
  • Sorry, didn't read past the first few posts all saying it was a rip off.Horp
  • I said something like this, too.
    Probably.mikotondria3
  • < Thank youGucci

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