Oxfam rebrand
Oxfam rebrand
Out of context: Reply #21
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- Horp0
I think you've oversimplified this exchange in your mind to one that goes something along the lines of
"A company has paid over half a million quid to have their logo changed and its hardly any different than it was before".
which is a bit hysterical, as well as utterly inaccurate. The job wasn't to redesign the logo, the job was to create a consistent brand look and feel that can work in 15 countries around the world, uniting the broad charitable network under a single unifying global brand presentation guidelines.
Each Oxfam business around the world paid for a part of the work. I think its a bargain as long as Wolff Olins have delivered.
Graphic designers are cost-per-logo obsessed.
- < Bam. nailed itmarychain
- < what I saidMrT
- Sorry, didn't read past the first few posts all saying it was a rip off.Horp
- I said something like this, too.
Probably.mikotondria3 - < Thank youGucci