Oxfam rebrand
Out of context: Reply #20
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- Ranger0
I'm not against pro bono work but I think there is a bit of a sliding scales thing here though. Oxfam is a massive multinational organisation which competes for market share as much as any business. If it could get what it needed for free I am sure it would've but maybe the management appreciates that what it needed isn't going to be donated as free time.
Oxfam shops in the UK have definitely been going through a make over as has their branding, taking lessons from the wider retail sector. They must feel that this is what is needed to get more donations and it looks like their doing better year on year (though this may be more down to the bankers).
It's an ends justifies the means thing that all charities have been doing for years. I remember years back NSPCC convinced me to stop donating to them when they started huge TV campaigns and sending me postcards written in shaky kid handwriting claiming their parents were coming back to finish them off if I didn't donate more. Like politics if you really are appalled by it then take your time/donations to other charities.