Oxfam rebrand

Out of context: Reply #8

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  • mydo0

    I really think these decisions could be made by the management. It's not brain science.
    Even though I work in branding I think anyone with a little bit of business sense knows the basics of consistency.

    The fact they got a research agency in annoys me. I know we only get half a story here, but i can't see how they would have helped. Oxfam branding is already strong.
    Management should have said we need a consistent global VI based on our original logo and got a shit hot studio to execute it. There is probably a new studio somewhere set up by an ex-ECD who would have taken this at cost to take his company to the next level. £50k tops.

    mydo 0Permalink
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    • totally.akrok
    • man, what's wrong with people round here - it IS brain science. It's exactly and ONLY brain science.mikotondria3
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