Oxfam rebrand
Oxfam rebrand
Out of context: Reply #7
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- mikotondria30
I like the change. I think the new (DIN ?) typeface says "International Organisation", could be seen on boxes being unloaded from planes in dusty places, by butch army women. Or piled up next to a skinny child eating white stuff from a plastic bowl. Hey - she has new shoes - that's good.
The old one looks distinctly 'charity shop'. The new green is more formal and has more weight. Tiny changes, certainly - multiply it by the size of the roll-out and the organisation and that's a fair amount of momentum, which should easily carry over into a net profit on return. This is the bones of our industry, understanding the importance of design and how powerful details can be.- "multiply it by the size of the roll-out and the organisation and that's a fair amount of momentum, which should easily carry over into a net profit on return" - marketing bollocksfadein11
- carry over into a net profit on return" - lolfadein11
- What're you loling at?detritus
- Your talking crap mikitondria3qTime