Open letter to Leo Burnett
Out of context: Reply #31
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- Horp0
I thought it was their concept and execution. If it was all carefully scripted out by the ad agency then I think its tough luck, but not really a case of foul play.
Trouble is, agencies like to pigeonhole suppliers. It makes life easy for them. So whether Asylum like it, agree with it, or not... they would always be on the books at Leos as "small set up, low budget, quick and dirty people for cheap work" and that's all they would have got. No agency is going to throw a bigger budget job at a smaller agency. Obviously scaling up means scaling up.
Asylum probably did earn themselves some credit points for tdoing such a great job on a tight budget and deadline, but they probably should have accepted that doesn't give them a shot at something bigger and they probably should have waited a little longer to see what other work Leo put their way, before burning the bridge and the credit they've earned in this public complaint.