Design People, without People
Design People, without People
Out of context: Reply #21
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- cannonball19780
It's important to identify objective descriptors like "personable" early on. That way you can steer them towards something a bit more actionable like "transparent".
Customers who can see just a little of the inner workings of the business and know that there are human hands at work can extrapolate the rest and this develops trust. If you have an opportunity to build that into the project you can create that feel.