art director vs. graphic designer
Out of context: Reply #24
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I work for a large design / branding studio. We have 1 Creative Director, 2 Design Directors and 7-8 designers.
Our Design Directors are the closest things we would have to an Art Director - and they are freaking incredible graphic designers, who now manage designers under them. There is certainly no room here for a traditional 'Art Director' - someone who scribbles out ideas and expects designers to act like mac-ops and visualise them.
Design Directors should be able to jump on the tools and design a better identity, poster, page layout then the designers under them - but I very much doubt that would be the case with most Art Directors.
I don't really think the term Art Director applies to the design world nearly as much as it applies to the Advertising world. Designers are designers - with their own ideas, Art Directors simply direct Mac-ops.