Why Advertising?
Out of context: Reply #5
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- Peter0
Perhaps it's a legacy:
Ad agencies have frowned upon interactive ever since the internet turned commercial. It's the "lesser" of the "classier" "arts" of graphic.
- Creative Directors can't justify a trip to Hawaii to get that filmed or shot scene "just right", for a website oppose to a commercial.
- Now kids with a pirated version of Photoshop could (and did) put something together. What sort of 50+ year old kids-size clothes wearing hip creative could compete with that?
- There's coding involved. In other words parts of the grander work can (and sometimes does) get outsourced to, say, India. Or at the very least a tween. Not a fact that you want to come to realization with when trying to position yourself and your agency as a place of such high standard that warrants multimillion retainers.
- Also, if you're a 50+ lead/head/director that have spend your career in print and tv, and away from seemingly scary computer interaction (which once was solely dominated by the nerds you wanted to differentiate yourself from so badly), you don't want competition. Why let people with more knowledge than you into the very exclusive club of elitist agencies that believe their own dribble?
...just some thoughts.
For the smaller, newer agencies like in OP I've no idea. I think they're just talentless oblivious idiots. Then again that's what I think of everybody, including myself.