The Pitch

Out of context: Reply #108

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  • mikotondria30

    They should have lightened the color, slimmed it down some, and frosted it. Lost the big blurby label and just had the red F embossed/engraved on the upper part with 'frangelico' underneath.
    That would have bridged the past/future problem that they were so desperately and lumberingly trying to solve. You don't need seas of brown to promote the hazelnuttiness of it. It could sit very nicely on t he shelf next to premium frosted vodkas; it'll sink unless they carry out my idea.

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