Those bulky brochures
Out of context: Reply #3
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To me it sounds like they saw something one that impressed them, now they want to emulate it with information or reference to go from. I've built multi-part packs for several trade shows that can be assembled into a veritable wealth of repeated information that consist of cards, gate folds, tri folds, tear offs, folders containing staple bound books of varying sizes, etc.
Most of these pieces work fine on their own to communicate and have contact information for a division or sales rep so it was of use not just to the company, but the division as the info was specific to them. So if you needed a booklet for some stuff, a folder for the parent brand to have a few flyers and a card, business cards for individuals, brochures for particular services or new products.
It's all in how you want to organize everything. I use colors for divisions or disciplines so sorting through large piles of information like that becomes easier...
Example:
Personal private jets are orange & business private jets are blue, commercial airlines are yellow and military is green. Now when creating any collateral for any of those pieces I would accent them with the appropriate color. As you amass those tangibles, folders become important to organize & store them.Also the amount of information you have is important too. I've never seen anyone who wanted their business card to be a one page hard bound book, but now that I've said it, i'm sure someone will do it. And vice versa. you can't put a lot of information on a postcard.