work ≠ personal satisfaction
Out of context: Reply #12
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- jtb260
You get what you put into it.
Saying you're here to 'serve the clients' can either mean your there to pusha da pixels for some ass hole in an office or it can mean that your a valued partner and consultant.
If you accept that the former is true than your absolutely right. If you strive for the later you'll find it really rewarding. Being invested in your clients success and creating beautiful work that helps them succeed can be very personally rewarding.
For me, I've been on both sides of it. I worked in-house for people who don't understand or value design. My misery there was probably in my own failings to create work that was meaningful and strategically relevant. I've been lucky enough to end up at an agency where the people 'get it' and are passionate about the work.