New Aesthetic
New Aesthetic
Out of context: Reply #23
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- pr20
Separating images from their original meaning and re-purposing those for ones own needs is definitely a sign of current times.
Take this fund-raising mood trailer we just made:
Half of the shots were direct re-makes of found photographs. But the re-purposing went further - we took actual images (with permission of the artists) and gave new meaning to the images by simply changing their context - all the sudden photographs of tree trunks stand for new planets being born... But it doesn't end there. Some meaningless time lapses and even someone's test of their new slider found its use transcending its original pedestrian origins. None of the above would be possible "back in the days."