logo updates / intervals
Out of context: Reply #7
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- sabatizer0
I see 2 kinds of updates:
1) small updates to make files more efficient/work better
Things like updating templates, changing powerpoint guidelines, etc., adjusting weight of a logo file for embroidery, etc... But not adjusting the main, full color logo. (Too many versioning issues if you re-release these files too often.) Doing this depends on their internal people, bandwidth and budget – if they have a design team (or someone/people) who can receive and keep track of edits and updates, this could be anywhere from a quarterly review/update to a full time gig for someone either on their own or working with an agency.2) Evolutionary changes to the main logo (and design system – colors, imagery etc)
Brand systems live longest when you keep the core concept of the logo the same, but evolve the style to match current trends, fashion, etc. Obvious example is apple logo from stripes to candy to metal to glass following trends in materials and their products. This should happen every 3-5 years, as styles change and evolve, and (again depending on the team) probably will involve an outside consultant/design studio.