logo updates / intervals
Out of context: Reply #6
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- hellobotto0
Quarterly (if not monthly) check-ins and annual reviews. The regular check-ins can be viewed as maintenance, the reviews meant as evaluations/pivots.
By establishing a regular pattern of review, it keeps things nimble without being silly. New technologies and improved processes might not be able to wait until the next year, so maintenance allows opportunity to take advantage of this. Proactive attention in this capacity helps establish a perception of leading (by the agency and client team) rather than responding.
If regular, steady work is already present, then there's no need to charge a separate retainer unless the volume of requests warrants one. As a reliable resource who works for this client consistently, you know you're already a brand steward for them, so the added value you're bringing each month/quarter is icing on the cake.
P.S. Sounds like a great client. Not only do they have the foresight of brand planning, but it reads like they want you there with them. Win-win.