logo updates / intervals

Out of context: Reply #3

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  • bjladams0

    we're not looking at creating new logos - but more along the lines of updating standards. visiting supporting type, usage, tweaks, graphic allowances and so on.

    also visiting things as they grow - pantone colors for print don't always transfer to cast metal signage colors, or translucent vinyls for day vs illuminated applications. things they don't need now so much, but will grow into.

    in the past i've worked with teams who do nothing but update logos/standards for fortune500 companies. stuff most people never realize, just slight evolutions.

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