Lost a big account . . .

Out of context: Reply #11

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  • Amicus0

    confuse the hell out of him. be self deprecating in the most arrogant manner you can.

    Tell him Saul Bass was a genius, cause the fish market is a huge dollar and Paul Rand was the Next big thing, but he hasn't created anything worthwhile in the last few years.

    Tell him design is finding the right questions to ask and answering them with a pencil and paper.

    Liberally sprinkle around the anecdotes and try to mention his best work 2 or 3 times but absolutely no more than that. Make sure to randomly alternate grins with grimaces and sideways glances with penetrating stares.

    last, but not least, forget everything I've told you to do.

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