B2B site redesign process
Out of context: Reply #12
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- vaxorcist0
SEO things to know....
1. is there ANY way at all you can keep a lot of URLS the same? a bunch of 404's can torpedo your google juice....this can be a big challenge, as it may force you to re-create the mess you currently have... NOTE: check inbound links on google, then make a list of them, read Matt Cutts too...
http://googlewebmastercentral.bl…
http://googlewebmastercentral.bl…2. if you do keep some content, try as hard as possible to not duplicate the same content on multiple pages/urls, as this will cause google to think you're a content-farm-spamdexing site...
3. make sure people know that copy pasted from powerpoint is bad for SEO because it's usually incomplete sentances and not rich enough for google to take seriously, or get inbound links...
4. make sure people know that copy pasted from print brochures is also bad for SEO, because it's usually wordy and not nearly as keyword rich as content written for the web, with concise sentances.