B2B site redesign process
Out of context: Reply #11
- Started
- Last post
- 22 Responses
- vaxorcist0
Most imporantly, think of this as NOT about the company/companies, but about WHAT THE TARGET MARKET NEEDS in order to become better customers according to your BUSINESS OBJECTIVES....
Ask people who matter what will they consider a success, what will they consider a problem and what will they consider a disaster? Get them to write these things down, with clear concise agreements. Use this to determine little questions rather than continually bugging them for details, they will be less micro-manager-esque once they trust that you get their goals.... and once you establish your knowledge of a target market, you can use this as ammunition to stop random tangents and ego-oriented shit taking over ....
Ask some this OR that questions, establish really clear priorities not just a bunch of "this and that and this other thing" bullshit... once clear priorities are set, architecture almost takes care of itself...
also make sure you have a clear idea of exactly who has to approve what... often a redesign is a time when people who felt left out last time are gunning for influence....
Make a list of low hanging fruit and hit a few very quick so you get some reputation...
- and of course, make damn sure you know WHY they're doing the redesign?!?vaxorcist