Subjective vs. Objective

Out of context: Reply #9

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  • vaxorcist0

    Another way to go about this....

    Part 1: Establish WHO exactly is the target market, be very precise, come up with a fictional person or two, like... for a certain youth-oriented campaign, "joe is a 15 year old skateboarder with hudreds of tatoos" and "jane is a suicide-gurl wannabee who's his little sister"

    Part 2: Make damn sure the client knows he is NOT the target market, and he's probably 20 years older and much richer,etc

    Part 3: Establish that you are MORE AWARE of the target market's mindset than the client

    Part 4: Show designs, whenever client has a random suggestion that's based on his non-target-market thinking, say "but that idea isn't applicable to the target market"

    vaxorcist 0Permalink
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    • but don't reject every client idea too fast, sometimes say 'That's great, but for annother project"vaxorcist
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